Anastasia Beverly Hills is celebrating a milestone this fall — it’s the company’s 20th Anniversary. 

Anastasia Soare, the company’s founder, opened her Beverly Hills salon in 1997. She is a Romanian immigrant who came to the United States with her strong entrepreneurial vision and unique approach to beauty. 

Anastasia Beverly Hills includes a full line of cosmetics in addition to brow products. Soare is known for her patented “Golden Ratio Eyebrow Shaping Method.” Numerous celebrities sport the “Golden Ratio Brow” — and Soare is known as the “brow queen.” 

“I’m so proud to see the evolution of the brand from its conception 20 years ago with the opening of our Beverly Hills salon,” says Soare. “For two decades, we’ve made it our mission to educate and inspire customers with quality makeup products and our brow-shaping technique. The global reach we have achieved speaks to the unprecedented loyalty of our fans, and I couldn’t be more grateful.”

An Anniversary Collection That Fans Can Win

To celebrate 20 years, Anastasia Beverly Hills has created a limited edition gift set — the Brow Book, 20 Years of Beautiful Brows. 

The gift set includes 72 products representing the brand’s full range of offerings: fillers, tools, brushes, and more. It includes Brow Wiz, DipBrow Pomade, Brow Powder Duo, and Clear Brow Gel.

The set is valued at $1,000, but isn’t available for purchase. The brand’s global fan base will have weekly opportunities to win the set through giveaways across Anastasia Beverly Hills’ social media platforms and website.

Giveaways kicked off on Instagram on September 7th. New winners will be announced daily at 12pm PST. Additional opportunities will run on the brand’s YouTube, Facebook and Twitter platforms through November.

Anastasia Beverly Hills will also feature a dedicated page on their website highlighting an exclusive sale on the entire brow category.

“Our fans mean so much to us as their passion and dedication has made the brand what it is today,” said Claudia Soare, president of Anastasia Beverly Hills. “We’re thrilled to have our audience involved in this milestone and to give them the opportunity to win the limited-edition gift set through interactive social contests.”